EMPLOYEE LOYALTY PROGRAM

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“The best kind of loyalty is when both parties are benefiting Scott Brooks”, Gantz Wiley Research. Attrition rates are like those ghosts that haunt us day and night. Corporate HR executives all over the world face this problem everyday and yet nothing really can be done to stop the negative onslaught of depleting numbers in the labor force. One such tool that is used by a lot of companies is the implementation of management tools like employee loyalty programs.

Although there is no guarantee that next employee loyalty program you had kicked off is going to change the dynamics of your organization over night, it could at least be done the right way for maximum effect. Here are a few ways we could think of to shape the best employee loyalty program:

1. Align the employee loyalty program such that the company goals fall in line with employee’s career goals: When the company’s goals are effectively communicated to each employee, it is easier for everyone on the team to align their individual career goals in sync with the company goals and this best achieved by encouraging managers to discuss the employee’s life and career goals on a one-to-one basis for best results. This method is said to have achieved superb results and is a critical part of any employee loyalty program. Too much of anything is bad, on the other hand, and hence frequent discussions can lead to repercussions that are unwelcome. This process needs to be managed skillfully.
2. Start a Reward and Recognition Program: Employees love to be appreciated and recognized for the efforts they put in. The more they are taken for granted, they more they will feel unappreciated and that explains the burgeoning attrition rates. It is vital for a company – no matter what its size is – to start a reward and recognition program. It fosters a great working spirit and rears up incredible employee loyalty.
3. Implement employee loyalty programs consistently: The employee loyalty programs have to be in line with the over all strategy of the company and you will do well to realize that unhappy employees can make the company go only head towards disaster. Employee loyalty programs might not be hundred percent effective but they do have a strong role to play in establishing the ‘loyalty” factor among employees.
4. Focus on Training: It has been noticed that employees tend to feel grateful to a company when it spends huge efforts, time and money to train people to be better at whatever it is that they do. Most organizations don’t really give training much thought, but if done well, it can be a huge contributing factor for an effective employee loyalty program.

Employees don’t really work for cash. They work to get that word of appreciation from management and peers. The satisfaction that comes from work well done is priceless and the more a company puts in efforts in making this happen, the closer it gets to solve its attrition problems.



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